Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Get Your Car Ready To Sell

If you are looking to offload a vehicle that you no longer want, need or have room for, it is important to make sure that the car is in excellent condition. Not only will this help you fetch a reasonable sales price, but it will additionally help you avoid a number of problems with future owners. Following are several steps that you should take before officially offering your auto on the market.

Take Your Car In For A Tune-Up

If you have been diligent about maintaining a vehicle throughout the years, you probably have regularly scheduled tune-ups according to the recommendations of a trusted mechanic. If you haven’t, now is definitely the time to get one. You don’t want developing problems or unexpected ones to rear their heads when prospective buyers are inspecting the merchandise. During a tune-up your mechanic will:

– Search for and replaced worn or damaged hoses and other connections

– Change all fluids

– Inspect your brakes, brake pads and tyres

– Inspect all systems and their components for signs of breakage or other problems

– Make sure that your care is capable of meeting emissions standards as per your area

These inspections and repairs are critical for keeping cars working like they should. They also give professionals a chance to spot minor issues and resolve them, before these problems start to spiral out of control. Many buyers will pay good money for cars that have received regularly scheduled tune-ups. Having these services performed in advance of a sale will usually increase the overall marketability of cars.

Depersonalise The Vehicle

The next step in this process is to depersonalise the auto. This is especially important to do if you have added a lot of custom parts and accessories. Your car will be a lot easier to offload if it has a basic look that people can alter to suit their own personalities, preferences and needs. If you have added on aftermarket parts, make sure that the price of the auto reflects these. You also have the option of removing these additions and selling them separately.

When taking miscellaneous, personal items out, make sure to check under the seats and in any cracks or gaps that exist. Take out car seats and check between seat cushions. You may be surprised at what you find hidden in hard-to-reach spaces when you take the time to look.

Collect All Maintenance Documents

Let prospective buyers know just how carefully you have maintained your vehicle. Make a folder that contains all of the receipts or invoices that you have collected during your time as owner that show the different mechanical services that have been performed. Not only can you share these with prospective buyers as evidence of your diligence, but new owners can use these documents to access any warranties that still exist on the related parts and labor.

Check The Tyres

Tyres are a relatively inexpensive automotive component to upgrade and fix. Despite this fact, they are one aspect of autos that nearly all buyers take the time to inspect. If these look good, the overall opinion of the vehicle will be good as well. Thus, before meeting with interested investors, be sure to take advantage of tyre replacement services as well.

The World Automotive Industry

The World Automobile Industry is enjoying the period of relatively strong growth and profits, yet there are many regions which are under the threat of uncertainty. Carmakers look for better economies, market conditions which are ideal to have a successful stay in the industry. The automotive industry has a few big players who have marked their presence globally and General Motors, Ford, Toyota, Honda, Volkswagen, and DC are among them. It has also been suggested that automotive industry has accelerated more, after the Globalization period, due to easy accessibility & facilities among nations and mergers between giant automakers of the world.

Moreover, the advancements in industrialization led to a rise in the growth and production of the Japanese and German markets, in particular. But in 2009, the global car and automobile sales industry experienced a cogent decline which was during the global recession, as this industry is indirectly dependent on to economic shifts in employment and spending making, it vulnerable. While demand for new and used vehicles in mature markets (e.g. Japan, Western Europe and the United States) fell during the economic recession, the industry flourished in the developing economies of Brazil, Russia, India and China. Boost in global trade has enabled the growth in world commercial distribution systems, which has also inflated the global competition amongst the automobile manufacturers. Japanese automakers in particular, have initiated innovative production methods by adapting and modifying the U.S. manufacturing model, as well as utilizing the technology to elevate production and give better competition. The World Automotive industry is dynamic and capacious, accounting for approximately one in ten jobs in developed countries.

Developing countries often resort to their local automotive sector for economic growth opportunities, maybe because of the vast linkages that the auto industry of the country, has to other sectors. China is by far the largest market for sales followed by Japan, India, Indonesia, and Australia. Sales figures of 2005 to 2013 indicate that sales for vehicles in China doubled during this period, while Indonesia and India also benefited. However, there was slump in sales during this time in Australia, New Zealand, and Japan. Interestingly, this year competition in the truck segment has become more intense, with the three big U.S. automakers striving for supremacy in both performance and fuel economy. The Japanese aren’t giving up, either, with both Toyota and Nissan launching new pickups in 2015.

India is the seventh largest producer of automobiles globally with almost an average production of 17.5 million vehicles with the auto industry’s contribution amounting to 7% of the total GDP. It has been estimated that, by 2020 the country will witness the sale of more than 6 million vehicles annually. India is expected to be the fourth largest automotive market by volume in the world where, two-wheeler production has grown from 8.5 Million units annually to 15.9 Million units in the last seven years and tractor sales are expected to grow at CAGR of 8-9%, in next five years, making India a potential market for the International Brands. As 100% Foreign Direct Investment is allowed in this Sector, India is expected to have a speedy expansion, to, soon to become the largest automobile Industry. While India is second largest manufacturer of two- wheelers and largest of motorcycles, it is also estimated to become the 3rd largest automobile market in the world by 2016 and will account for more than 5% of global vehicle sales. As large number of products are available to consumers across various segments, providing a large variety of vehicles of all the types, manufacturers aim towards customer satisfaction and loyalty.

Following the FDI policy, entry of a number of foreign players with reduced overall product lifecycle and quicker product launches have become a regular occurrence in the automotive industry of the country. Indian auto market is seen as the potential market which can dominate the Global auto industry in coming years. Moreover, giant dealers and manufacturers are inclining towards the country because of ease of financial norms as well as an environment so conducive to support in their projects.

With Narendra Modi’s Make in India Campaign, the automotive industry is expected to witness quite a few changes, where 800 Cr have been allocated in the Budget to promote the Energy and Hybrid Vehicles manufacturing. This move is expected to cut down the prices making these electric and hybrid vehicles cheaper and more eco-friendly. It is also expected that this move will curb down the carbon dioxide emissions to 1.5% till 2020. This program will subsidize the purchase of new hybrid and electric cars, as well as other vehicle types. It specifies incentives of up to 29,000 rupees for scooters and motorcycles, and up to 138,000 rupees for cars. Three-wheeled vehicles, light commercial vehicles, and buses will also be eligible for incentives of varying amounts as well.

The used cars sector in India has emerged as one of the major industries due to its easy accessibility and lower rate of interests. But growth in used car sales are lower than new car sales as people still prefer to purchase new cars as opposed to buying used ones. A big reason of this could be the fact that there is a reduced supply of used cars, and high prices of these used cars are pushing the consumers to opt for the low priced new cars. But despite of lower growth compared to new cars segment, used car industry has been showing a fast and steady growth. According to the industry analysts, the sales of used cars are expected to boost up in the next few years.

Till last decade, consumers were involved in unorganised sector of Used Vehicles industry, there were no organised players to assist the consumers in buying of used vehicles, and about 60% of used vehicle sales were customer to customer where there is a trust factor. The remaining sales were managed by the local dealers. But then in 2001, Maruti came with the first company of selling used cars in 2001- Maruti True Value. Despite the automobile industry witnessed slow sales numbers in the last few quarters, the used or pre-owned car segment is growing fast, and is likely to accelerate in future. In fact in the last fiscal year, more used cars were transacted, 10% more than the new ones, according to the assessment by Maruti Suzuki India Ltd. and Honda Siel Car India Ltd. With the organised players stepping in, the used cars market has benefited from fair deals, warranties, better retail network, credibility, transparency, easy availability of finances. These have all made buying a used car easy. Organised used car showrooms provide the platform to the prospective consumers to choose cars from various brands and segments. Car makers have realized the potential of used car market and are making conscious decisions to operate in the pre-owned car sector also. Besides exhibiting multiple brands, the branded used car retailers, also offer one-stop shop for all inquiries and grievances. All the major Car dealers have now established their pre-owned car segment retail showrooms, Maruti True Value, Ford Assured, Hyundai Advantage and Toyota U Trust are some of the major used car dealers.

Constant decline in fuel prices and better financial policies in the past year are the factors that are being expected to be the reasons for the number of new buyers to be increased in the market, which declined in 2013-14. But during this period, one segment that benefited from this decline was the used vehicle market, with increased awareness, financial reforms and organized firms. Most of these used cars buyers are younger people who prefer buying Pre-owned cars which come at lower prices and they get a good bargain for the same. Indian used vehicle market which is still, almost quarter of new vehicle market is growing at a rapid pace. The Pre-owned car sector is expected to grow by 15-18% in coming years.

Also with the rising in number of organized players have boosted the amount of confidence people are putting in buying a pre-owned car. These players not only offer a good line up of used cars but also offer finance & extensive vehicle check facility for 100% customer satisfaction.

The Automotive Industry is an important part of every economy as it is interrelated to growth of sectors of the economy. India as one of the progressing economy is resolving towards making its automobile industry more and more successful ultimately, linking it to overall development. With the Make in India Campaign and promotion of eco- friendly vehicles, India is expected to soon to become largest automobile industry globally. Used vehicle industry is expected huge gains with more and more people resolving to it along with the growth in the new car market. With more resources for the buyers and sellers, the automotive industry is expected to flourish meritoriously in coming future ultimately taking the country forward.

Three Reasons To Buy Used From a Ford Dealership

From clear financial incentives to increased reliability and better buying tools, there has never been a better time to consider buying a used car or truck. Not sold? Here are three reasons to buy used for your next vehicle.

Save Yourself Money

It’s no secret that buying a vehicle used instead of new will save you money, but just how much money can you save? Statistics from Kelly Blue Book show that in 2015 Americans spent an average of $33,500 on new vehicles versus just over $20,000 on used. That’s an approximate $13,500 in savings.

With buying new, there is also the depreciation factor. As soon as you drive a new car off the lot, its price drops by several thousand dollars. According to statistics from Consumer Reports, a new car purchased in today’s market will depreciate to just 54 percent of its original price tag after just three years on the road. With used vehicles, such depreciation is a rarity, making trade-ins and sales back to the dealership more economically viable.

Get A Reliable (And Better) Vehicle

Going the used route can free up resources and allow you to buy a better and more reliable vehicle. The rationale is simple: when you save by buying your car used, you can put that extra money towards a better make or model. If you do your homework, the cost should be about even – and in the long run, the investment will likely fall in your favor. By choosing a better-made model, your used vehicle will likely outlive the new, less reliable alternative. Plus, with the lifespan of today’s cars at an all-time high, even vehicles with several years on the road can be a sound investment. According to a 2015 survey by IHS Automotive, the average age of cars on US roads has reached 11.5 years, with estimates projecting a continued increase in lifespan. For used car buyers, this is good news. The used vehicle is no longer a temporary fix, but a reliable alternative to buying new.

Vehicle History Reports and CPO Programs: The Future of Used Car Buying

Today’s certified pre-owned (CPO) programs further guarantee that when you buy used, you get a reliable car in great condition. Since a growing number of new car drivers today choose to lease their cars rather than buy them, dealerships nationwide have substantial inventories of CPO trade-ins to buy. New car leases typically involve 3-year contracts with restrictions based on condition and mileage, which mean when they trade in their vehicles they are still in excellent condition.

Whether you are buying a CPO model or a car from the regular used car dealership, the prevalence of vehicle history reports through online services makes it easier than ever to find a reliable used vehicle. Enter the automobile’s Vehicle Identification Number (VIN) and gather valuable information about its history and registration. A dealership will be happy to assist you with this process. With today’s tools, you will be able to find a high-quality used vehicle faster than ever.